Cuta Copter
South Africa
01
What is The Challenge
An Irreverent Brand
02
What is The Solution
Careful branding with typeface
03
How is The Result
A website that conveys tech found fishing
— Branding & Website
Client : Cuta Copter SA
Cuta Copter South Africa
In 2004, business founder Gary McDonogh established Hobby Centre, a traditional radio control store. By 2010, quadcopter (drones) started becoming popular and after 30 years of flying and building RC aircraft, the business was building many types of drones.
In 2014, the decision was taken to start building an entry level fishing drone to compete against the traditional freshwater bait boat. This was called the African Quadcopter.
The Challenge
The Cuta Coper South Africa team are inventors that want to show that risking and perseverance pay off.
The Solution
The design is vibrant and modern, showcasing the history of Cuta Copter and how an idea from 2014 is still futuristic in current days.